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Alfred Ebenezer Lartey

College Station, TX

Alfred Ebenezer Lartey

Public Service and Administration Professional, Marketing Strategist

Public-sector strategy with a marketer's instinct for the people behind every program.

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Alfred Ebenezer Lartey

About

Alfred Ebenezer Lartey is a public service and administration professional and marketing strategist with more than six years of experience across the public, private, and non-profit sectors. His work spans diplomatic and state-level public relations, brand and campaign strategy, and the operational detail that keeps programs running.

He has led initiatives that lifted digital engagement by over 150 percent and exceeded multi-year sales targets by 35 percent, pairing creative instinct with a disciplined, data-informed approach. He is currently completing a Master of Public Service and Administration at the Bush School of Government and Public Service at Texas A&M University, where he has sharpened the analytical foundation he brings to questions of policy, program evaluation, and stakeholder engagement.

Experience

Professional experience

May 2026 – Present

Ghana

Self-employed

Founder/ CEO

Rhythm Africa Company Limited

Founder of Rhythm Africa Company Limited, a Ghana-based startup spanning e-commerce, a marketing agency, and multimedia production.

  • E-commerce and Multimedia Production
  • Full-service marketing agency
  • Multimedia production: a record label, artist management, and tourism promotion

Sep 2020 – Jul 2021

Ghana

Full-time

Marketing Officer

Blue Skies Juice Ghana Limited

Led brand, events, and digital marketing supporting the company's regional growth.

  • Project lead for events co-organized with the British High Commission in Ghana.
  • Team lead for corporate sponsorship at Ghana's 67th Independence Day national celebration in Koforidua.
  • Drafted a social media plan that lifted digital metrics.
  • Ran regional brand awareness campaigns.
  • Directed creative output with internal and external agencies.

Aug 2021 – Jun 2024

Ghana

Full-time

Sales Administrator

Blue Skies Juice Ghana Limited

Owned sales administration and B2B account operations across regional distribution for a leading Ghanaian juice brand.

  • Exceeded annual revenue targets by 35% for three consecutive years.
  • Managed order workflows and billing in Mobijini and Pastel.
  • Resolved operational gaps across regional distribution to partners including Melcom, Shell, Total, and Shoprite.
  • Produced weekly and monthly performance reports on KPIs and ROI for senior management.
  • Grew the regional B2B client network.

Jan 2018 – Oct 2019

Ghana

Full-time

Marketing and Communications Agent

KHM Agency (TECNO Mobile Ghana)

Delivered media buying, influencer, and event marketing for TECNO Mobile Ghana.

  • Media buying across digital and traditional platforms.
  • Designed and managed influencer campaigns.
  • Planned and ran local promotional events.

Selected work

Featured projects

Facility Management & Capacity-Building Strategy

Featured

Facility Management & Capacity-Building Strategy

Tomball Regional Health Foundation, Texas · Capstone Consultant, Facility Management Team · Aug 2025 – May 2026

An integrated strategy for systems alignment, facility activation, and capacity building in the Tomball health ecosystem.

  • Contributed to a client-based project examining how TRHF’s new Administrative and Learning Center could support community health organizations, nonprofit capacity building, and collaboration.
  • Researched financial planning approaches for long-term facility sustainability and operating-cost management.
  • Examined potential performance indicators related to financial sustainability, facility utilization, community engagement, energy efficiency, and operational performance.
  • Contributed research, financial and cost-analysis work, and evidence-informed recommendations to support planning and management decisions.
  • Collaborated with a multidisciplinary team to examine facility management practices and opportunities to strengthen nonprofit partnerships and community outcomes.
Public Service Capstone

Education

Education

Aug 2024 – Dec 2026

Master of Public Service and Administration

Texas A&M University

Bush School of Government and Public Service

Public Management · College Station, TX, USA

Sep 2016 – Jul 2020

Bachelor of Science in Business Administration

KAAF University

Marketing · Ghana

Credentials

Certifications & training

ACS Stop The Bleed Course

American College of Surgeons Committee on Trauma

Dec 2025

Strategic Marketing Training for Businesses

Exposure Fusion Summit

Aug 2022

Customer Relationship Management Training

Jan 2021

Marketing and Sales Training

Nov 2020

Food Safety and Hygiene Training

Nov 2020

Health and Safety Training

Nov 2020

Community

Community & volunteer service

2012 – 2022

Campaign Team Member

Ghana Health Service

Poliomyelitis Vaccination Exercise

2015 – 2022

Active Volunteer

Ghana Health Service

Yellow Fever Vaccination Exercise

2021 – 2023

Organizing Team Member

BlueSkies School Farm Awards

Capabilities

Skills

Public Administration

Public AdministrationProgram EvaluationStakeholder Engagement

Marketing & Communications

Marketing StrategyDigital MarketingBrand ManagementPublic Relations

Data & Analysis

Data Analysis and Reporting

References

References

Dr. Leonard Bright

Professor, Bush School of Government and Public Service, Texas A&M University

Mr. Dominic Tibiru

Sales Manager, Blue Skies Juice Ghana Limited

Dr. Stephen Kuku

Professor, KAAF University

Full references available on request.

Contact

Get in touch

Have a role, project, or collaboration in mind? Send a note and I'll get back to you.

alfredlartey@tamu.eduLinkedIn